Buzz and Ikea Facebook Campaign...
Ikea, the Swedish furniture and accessories Company, is a great example of Buzz Marketing. Their famous campaign “Ikea Facebook Showroom“ became one of the most popular campaign worldwide.
The rules are very simple. Each week there is new picture of certain room (living room, bedroom, kitchen...) added to their Facebook profile and the person who tags himself or herself as a first on the picture, wins the furniture and accessories used. People are posting these links to their walls and promote Buzz Marketing for free via Facebook.
But is it really effective? People started to be addicted, and they ask for more and more images and waiting all days and nights just for tagging themselves on the pictures. They know that Ikea uses a Facebook for promotion. But this form of Buzz marketing via Internet is just virtual, passive, they promote the name, but no service and is it really true that people would receive the complete furniture from one picture and one “virtual promise“? I have not seen anyone from the winners who actually made some evidence about his or her win. So I think that Buzz Marketing may be negative buzz as well, and negative buzz can bring a huge negative impact on the brand name.
Moreover I do not think that this form of Buzz Marketing is effective in a way of visiting the Ikea store itself. Internet advertising and viral marketing might provide misleading information in terms of furniture quality, the size and measurements.
Do you really think this is effective? Do you really think that you get the furniture for free?
I definitely agree with you that that this method does not actually "help" ikea with bringing customers to their stores. I was honestly shocked when I read your article, since i have never heard of this before, but then again it makes perfect sense. Today facebook is used for nearly everything! It has it's positive values, such as bringing people together, sharing and organizing events and of course advertising.But because of facebook, many things lose their "value". There is such an overflow of advertising on facebook and friends suggesting this and that, it makes it hard to differentiate the truth from fiction. That ikea is so determined and post so many of their "showrooms" online and promise you furniture is really crazy and i do not think that it is true. That really is a shame and I hope that not too many people really believe that they will get free furniture.
OdpovedaťOdstrániť